Branding
First impressions count in business. Before you get a chance to describe your business with words, your customers/clients will get an idea of what you represent from your logo. We work with clients from the ground up and take time to understand their business and eventually provide them with a logo that best represents what they do.
Our 4 Step Branding Design Process
Brief
Initial Ideas
Digital Development
Hand over & Launch
Brief
We assess what the core operations of the business are, what they offer or sell to clients or customers.
Initial ideas through sketches
We sketch very early in the design process. We produce a range of ideas, some that are direct representations of the brief and produce some ideas that are a little out of the box. Basically we design exactly what you want and what we feel would represent what you offer too.
This gives our clients a good range of options. Sometimes they go ahead with the logos directly from the brief and sometimes they go ahead with the more experimental ideas. In some cases, it helps them rethink what they want and we can create more options based on a new brief.
Digital Development
We start to work digitally once an idea or direction has been established. It is an iterative process of drawing, font selection and colour choice.
Handover
Once the logo has been established we ensure it can be used in a range of scenarios.
Digital (social media, emails, light backgrounds, dark backgrounds).
Print (business cards, light backgrounds, dark backgrounds).